Area Sales Manager, Retail, 100% New Business - Greater London

Basic Salary 60k + Uncapped Bonus + Car / £800 Allowance
Ref: 522 Date Posted: Tuesday 07 Jul 2026

Area Sales Manager, Retail, 100% New Business

Location: Field-based (Greater London Territory)

Salary: £60,000 basic + Uncapped Quarterly Bonus + Company Car or Allowance £800 pcm

Are You a New Business Hunter?

We're looking for an experienced Area Sales Manager who thrives on winning new business. This is a field-based role covering Greater London, focused on opening new retail accounts and growing your territory.

If you're motivated by prospecting, building relationships and closing deals, we'd love to hear from you.

The Role

  • Develop and grow your Greater London territory.
  • Identify and win new independent retail customers.
  • Generate your own appointments through prospecting, networking and referrals.
  • Conduct face-to-face customer visits.
  • Negotiate and close new business.
  • Manage your pipeline and CRM to achieve sales targets.

About You

You'll have:

  • Proven field sales experience.
  • A strong track record in new business development.
  • Experience selling into retail.
  • Excellent communication and negotiation skills.
  • A proactive, self-motivated approach.
  • A full UK driving licence.

Experience selling FMCG, consumer goods, DIY, homewares, office products, building products or similar into retail is desirable but not essential.

What's on Offer

  • Basic salary up to £60,000.
  • Uncapped quarterly personal KPI and company performance bonuses.
  • Company car or up to £800 per month car allowance.
  • 45p per mile mileage reimbursement.
  • Company pension.
  • The opportunity to build and own your territory with excellent earning potential.

If you're an ambitious field sales professional who enjoys opening doors and winning new retail business, apply today.

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